“If you wish to upset the law that all crows are black, you mustn’t seek to show that no crows are; it is enough if you prove one single crow to be white.”
We’re a digital marketing agency built to increase visibility in a time where everyone blends in.
Most of the people we work with have been burned by agencies who are satisfied with average.
In a world where AI makes everything average, we refuse. We use data, research, and creativity to drive real growth results for our clients.
For “elder law attorney” the practice ranked outside the top twenty across the Lexington to Richmond grid. It now holds first or second in nearly every cell, 0% to 89% share of local voice. Clicks from search went from 9,760 to 21,600 and impressions from 1.03M to 2.2M, comparing the latest six months with the six before.
Qualified calls went up 60.9% in the first 6 months, and clicks from search went from 6,790 to 9,630. For “family law attorney” the firm ranked 20+ across most of Seattle and the Eastside. It now holds first in most of the grid from Everett to Renton, 5% to 83% share of local voice.
Five months in: qualified calls up from 43 to 97 a month, 27 consultation forms, and near-total map coverage for estate planning, trust, real estate and foreclosure surplus searches, each up more than 84 points in share of local voice.
For “business lawyer” the firm ranked outside the top twenty across most of the North Miami grid. 7 months later it held first to fourth in every cell, 21% to 91% share of local voice. Weekly calls went up 400% in the first 7 months.
Clicks from search went from 15,900 to 94,500 and impressions from 1.18M to 4.26M, 4 months over 4 months. Calls went up 54% over an 8 month period, 439 to 677. For “medicaid planning attorney” the firm now ranks first across most of the grids in Ohio across their offices.
We work out which searches are worth winning in your market and build the plan around them.
Google Business Profile, citations and reviews, so you show up in the map pack where your customers are.
Getting your business cited when people ask ChatGPT, Gemini or Google AI for a recommendation.
Service and location pages, plus articles, written around the questions your customers search for.
Fast, custom sites built to rank and to turn visitors into calls and form fills.
Testing and fixing the pages you already have so more of your traffic becomes leads.
Call tracking, form tracking and reporting that show which channels produce your leads.
A steady flow of new reviews, and responses to every one, good or bad.
Since hiring them about two years ago (I think), my company has grown exponentially. I know that leads typically come from either word of mouth or Google, and even word-of-mouth leads use Google to validate you.
With White Crow’s support, not only have our leads improved in quality, but we’ve also landed major commercial clients and recurring projects that have significantly boosted revenue. I still get prospects that are price shopping, but much less of them.
I’m now six months postpartum and have had the luxury of stepping back from the day-to-day operations, and I trust Alex and his team to continue driving momentum without my constant involvement.
If you’re considering hiring White Crow, I wholeheartedly recommend them. They’ve played a huge role in helping me scale my business, and I finally have a partner I don’t have to second-guess.
There’s no credential that tells you whether a visibility agency is good at what they do. A big agency spends your money on ranking their own site, beautiful sales presentations, employee cafeterias and basketball courts, instead of getting you the most for every dollar. A freelancer or in-house hire could be the rare unicorn, or they could be scamming you, and you get to put your brand on the line to find out.
We aim to sit in between. Just right. Small enough that we still know all of our clients and care deeply about their success, but big enough to have the resources to specialize and get the job done consistently.
We’ve been around the block. We know that what worked a few years ago likely isn’t working today, and the winners are the ones who adapt. We don’t guarantee rankings (run if someone does), but we do promise to treat your business like it’s our own.